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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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04958_Field_OMDK T57.txt
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1996-04-10
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625b
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13 lines
it is that I have to be perfectly honest about this.
There is too much at stake for one to venture now
some kind of foolhardy hypothesis and theory
about it. There’s just too much. It’s enormous.
That’s how I answer the question. My hunch is that
McLuhan will remain. It would be better if
somebody could pick up his method. If I can find
somebody anywhere with that method, I will pay
attention and promote that. But I haven’t seen or
heard anything with close to his approach. People
have tried and not succeeded. Don’t fool around
trying to be McLuhan, because you have to be
really good.